WHAT ARE COOKIES
Cookies are small files that the sites visited by the user send to his terminal and that store specific settings and data to be then retransmitted to the same sites the next time the same user visits, facilitating their navigation. In any case, the acceptance of cookies is not a necessary condition in order to visit our websites.
TYPES OF COOKIES
In the course of browsing, the user can receive cookies on his terminal that are sent from different sites or servers through images, maps, sounds, specific links to pages of other domains on the site that he is visiting.
They are cookies that can be used without asking the user’s consent, as they are strictly necessary for the provision of the navigation service. Technical cookies are normally installed directly by the owner or manager of the website. They are divided into:
navigation or session cookies, which guarantee the normal navigation and use of the website and are automatically deleted from the user’s hard disk when the browser is closed;
analytics cookies, used directly by the site operator to collect information on the number of users and how they visit the site;
functionality cookies, which allow the user to browse according to a series of selected criteria such as language, the products selected for purchase, in order to improve the service provided.
Profiling cookies are designed to create profiles related to the user in order to send advertising messages in line with the preferences expressed by the user in the context of navigation. For this type of cookies, European and Italian regulations require the user to be adequately informed about their use and invited to express their valid consent.
THIRD PARTY COOKIES FOR MARKETING AND RETARGETING
Cookies of this type are used to collect information on the use of the website by visitors, the keywords used to reach the site, the websites visited and the origins of the traffic from which visitors come for marketing campaigns. This information is useful to the holder to compile reports and improve the navigability of the Site. All information is collected anonymously. When cookies are activated, an identification number is assigned and at no time will it be possible to trace the user’s data back to the identification number and at no time will they try to do so. The third-party cookies are sent from the site itself or from third-party domains, allowing the user to display banner ads on other affiliated sites showing the latest products displayed. Furthermore, while browsing the site, these cookies are used to display to the user products that may be of interest or similar to those seen previously.
HOW TO DISABLE COOKIES?
Most browsers (Internet Explorer, Firefox, Chrome, etc.) are configured to accept cookies. In any case, the browser provides the ability to set the saving of cookies only on request. The cookies stored on the hard disk of the user’s device can still be deleted and it is also possible to disable them following the instructions provided by the main browsers in the support section.
Internet Explorer http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-10